We live in a world full of labels. Some earned. Fought for. Demanded. And proudly owned. But there are also labels imposed upon us. Ones that aim to limit us. Box us in or make us feel lesser than. But imagine a world where we aren’t limited by the way others label us.

We removed the all labels on Diet Coke cans to start a conversation about them.

Creatives: Cori Johnson, Melissa Wood, Erin Broughton, Benoit Ollive | Producer: Cam Ford